There is often a unique culture in each business created by the unique set of owners and employees.
The products or services might be very similar to other companies' offerings but will have the unique flavor from the culture of the company. Holistic marketing seeks to employ this uniqueness as a marketing strategy of helping identify the specific niche from which to target your ideal customers.
A business is just like a human body: it has different parts, but it’s only able to function properly when all those parts work together towards the same objective. Holistic marketing concept enforces this interrelatedness and believes that a broad and integrated perspective is essential to attain the best results.